I’ve worked with these terrific travel-industry event coordinators for 11 years and counting. Their previous logo featured the lengthy phrase, “Michael J. Pierson Associates”, and an elaborately rendered globe, making it better suited for a poster than a business card. Having worked in travel myself for many years, I have to say, the globe is an element I’ve grown a wee tired of (second only to couple on the beach). But, it’s understandably hard and sometimes even counter-productive to break free from old traditions…so here’s where we landed. A-ha, so there is a good side of middle ground.