This client has a long history of Los Angeles bars that you might know…if you’re in the know enough to find them. Along those lines, we branded simply and sparsely, with little hidden gems for those that care (and care enough to find them). If you’re not feeling subtle, let me spell that out: There’s a social in The Association. And if you shift the elements into the right light, you might glimpse a lion’s head, the same lion’s head on their entrance door, which might bear resemblance to that at 10 Downing Street (The Association’s address being 110 6th Street). Featured: Branded elements: check presenters, membership card and presenters and matchbox. Ongoing efforts include writing/design for social media and email promotion.