Red Mango

It’s difficult to neatly categorize what I did for Red Mango, a Korean frozen yogurt company opening their first stores in the U.S. Launching this brand had my hands in many different pots: advertising, store design, packaging, copy writing, email marketing, guerrilla mochi photographer…yup, all of the above. Perhaps my favorite moment in this whirlwind of creativity was the birth of their tagline, “Treat yourself well,” which came about in a moment of late night inspiration.

Featured items: Serving cups, store art and poster designs, back-of-the-house carton design, exterior decals and local advertising/copy writing.